Powerfull Systems CEO Shalom Illouz was recently interviewed by a reporter with CEPro Magazine. CE Pro magazine is the leading trade publication for professionals involved in the custom electronics business. Their readers specify and sell technology-related products to homeowners, homebuilders and SMB (small/medium business) owners.
The story examines how Powerfull Systems focus mainly on specializing instead of diversifying services. Being an expert is key to the business.
You can read the whole article here CePro Magazine Feb 2014